Alteo

Alteo sells home appliances, TVs, computers, phones and tools online. The catalog holds more than 24,000 products in ten departments.

Therefore, shoppers need fast ways to narrow down the offer. The store also had to serve business customers.

Our team designed and developed the complete store on WordPress, WooCommerce and Bricks. First, we built the category tree and the product templates. Then we added filters by subcategory, brand, price, color and energy rating.

In addition, we set up search, wishlists, customer accounts and a side cart. Finally, we created a dedicated page for business customers.

• Category navigation: Category tiles lead shoppers from departments to subcategories. Moreover, each tile shows how many products it holds.

• Product filters: Shoppers filter by subcategory, brand, price, color and energy rating. In addition, every option shows the number of matching products.

• Search: The search box suggests popular queries. As a result, shoppers reach products faster.

• Product pages: Each page shows photos, specifications, a price and an add-to-cart button.

• Wishlist and accounts: Registered customers save products and follow their orders.

• Side cart: The cart opens beside the page. Therefore, shoppers keep browsing while they add products.

• B2B page: Business customers get a separate page with terms for companies.

• Responsive design: The store adapts to phones, tablets and desktops.

• Challenge: A catalog with more than 24,000 products can easily feel slow and confusing.

• Solution: We combined a clear category tree with detailed filters and search. Therefore, shoppers reach any product in a few steps.

Alteo now has a modern online store that handles a very large catalog. Shoppers browse by category, filter by what matters and order through a short checkout.

Moreover, the store gives business customers their own entry point.