Immani Auto

Immani Auto sells OEM and tuning parts such as bumpers, body kits, spoilers, diffusers and lights. The catalog covers BMW, Audi, Mercedes-Benz, Volkswagen and many other brands.

However, a part only helps if it fits the car. Therefore, the store had to match every product to an exact vehicle.

We designed and developed the complete online store on WordPress, WooCommerce and Bricks. First, we structured more than 1,200 products by brand, model and submodel. Then we built a vehicle finder and a filter system on top of that data.

In addition, we created brand pages, category pages and detailed product pages. Finally, we added a side cart and a short checkout.

• Vehicle finder: Shoppers choose a brand, a model and a submodel. Then the store shows only the parts that fit.

• Filters with live counts: Filters cover brand, model, submodel, category and price. Moreover, each option shows the number of matching products.

• Brand pages: Every car brand has its own page with models and parts.

• Product pages: Each page lists the cars that the part fits. In addition, it shows specifications, delivery times and monthly instalments.

• Side cart: The cart slides in beside the page. As a result, shoppers add parts without leaving the list.

• Light and dark mode: A switch in the header changes the theme of the whole store.

• Homologation info: A separate page explains homologation, because it matters for tuning parts.

• Responsive design: The vehicle finder and the shop adapt to phones, tablets and desktops.

• Challenge: Car parts fit only specific models and years. A simple category list cannot show that.

• Solution: We linked every product to a brand, a model and a submodel. Therefore, the finder and the filters always return parts that fit.

Immani Auto now has an online store where shoppers find the right part in three steps. The catalog stays easy to browse, even with more than 1,200 products.

Moreover, the structure lets the shop add new brands and models with ease.