Imuno Cubano
Imuno Cubano is an online store for natural health products, supplements and cosmetics from Cuba, Russia and Serbia. We designed and built the WooCommerce shop and then tuned it for top PageSpeed scores.
Project Overview
Imuno Cubano sells natural health products, dietary supplements and cosmetics from carefully chosen brands. The catalog brings together producers from Cuba, Russia and Serbia in one store.
Therefore, the website had to make a wide offer easy to browse. It also had to load fast on any phone.
Scope of the Project
Our team designed and developed the complete online store. First, we built a custom Bricks theme on WordPress and WooCommerce. Then we organized the catalog by country of origin, brand and product type.
In addition, we set up the cart, the checkout and the order flow. Finally, we optimized fonts, images, CSS and caching for speed.
Key Features
Catalog by country and brand: Shoppers browse products by country of origin and then by brand. As a result, they find the right product in a few clicks.
Product pages: Each product page shows clear photos, a description, a price in RSD and an add-to-cart button.
Brand pages: A dedicated page presents every brand. Therefore, visitors learn who stands behind each product.
Simple checkout: The WooCommerce cart and checkout stay short and clear. Moreover, the store shows the free delivery threshold up front.
Responsive design: The layout adapts to phones, tablets and desktops. In addition, the mobile hero stays stable while the page loads.
Speed optimization: Local fonts, resized images and DJIA Cache keep every page light. Consequently, the home page scores 97 on mobile PageSpeed.
Accessibility and SEO: We fixed color contrast, keyboard focus and heading order. Therefore, Accessibility, Best Practices and SEO all score 100.
Challenges and Solutions
Challenge: The first version scored only 49 on mobile PageSpeed. The hero slider rendered late and shifted the layout.
Solution: We measured every change separately. First, we resized the hero image and served the fonts locally. Then we removed the global JavaScript delay and stabilized the slider. Finally, DJIA Cache took over page caching.
Outcome
Imuno Cubano now runs a fast and stable online store. The live site scores 97 on mobile and 100 on desktop PageSpeed. In addition, Accessibility, Best Practices and SEO all reach 100.
You can read the full story in our WordPress speed optimization case study.
The Result
A fast WooCommerce store with green scores in every PageSpeed category. We measured the live site in October 2026.
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